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Business Experience & Capabilities:
Patient Referral Management
Hospitals have been specializing in different areas for a number of years now. As such patients are frequently referred into and out of hospitals based on their disease state and a hospitals/physicians area of focus. The process of tracking patients, physicians, referral physician, insurance and referral status are all managed in CRM.
Chronic Disease Management
This is a big focus of Obamacare/ACA where both physicians and hospitals are responsible for helping patients better manage their chronic diseases (e.g. diabetes, heart conditions, obesity, etc.). Dynamics CRM is used to help HCP's (healthcare practitioners) track, monitor and engage with patients that have these diseases; particularly after they leave the hospital after treatment. Automate personalized communications to assist in patient management beyond the capabilities of most EHR and EMR systems. Provide activity management, automated alerts and business workflow to help HCP’s engage with patients to better manage their chronic conditions. Ensure true case management and support a multi-disciplinary approach to provide holistic care.
Health & Lifestyle Coaching
A trend to reduce healthcare costs by healthcare organizations, insurers and large companies, is to develop programs that help their patients and employees live healthier lives. HCP's are engaged to track, manage and interact with people that need help managing their diets, exercise, drugs and lifestyle choices. They are like personal trainers that extend beyond working out at a gym.
Physician Relationship Management
Hospital systems are increasing in size and complexity. It's hard finding physicians who can deliver quality care, establish a good rapport with patients and families and work well with colleagues. Add to that the task of finding qualified physicians who can also lead care teams and manage complex relationships, and the challenge becomes daunting. The supply of physicians is tight and the needs are great, many organizations just struggle to find physicians willing to practice in their communities. CRM systems help manage this rich profile and activity related data for physicians within and outside of an organization. Improves outcomes and adds value for specialists, PCPs and patients. Get real-time online scheduling, communicate medical information (including referral problem history, diagnostics results and consult findings), and provide context for sensitive patient materials, and point of referral pattern tracking.
Community, HCP, Vendor Portals
Increase patient and/or HCP satisfaction, streamline admin and minimize costs with a self-service portals. Inform and engage constituents using web portal capabilities like blogs, forums, polls and surveys all tightly integrated with CRM. This helps healthcare professionals work together more effectively, respond to issues more quickly, and deliver higher quality care at a lower overall cost.
Healthcare organizations also work with hundreds of vendors that are an important part of the supply chain to managing patient health and improving outcomes. Managing vendor relationships in CRM, provides fast and efficient onboarding of new vendors with workflow automation. View all vendors information, including contacts and communications, customer records, opportunities, orders, and projects, connect vendors to marketing campaigns and other sales related activities, and provide customer service functions managing the challenges and issues of interacting with vendors and suppliers.
Outreach, Marketing, Communications, Social
In many healthcare organizations, executing targeted outreach that can help educate and engage community members can be tedious to complete. Then when interest is generated via outreach, many healthcare organizations have difficulty following up on that interest because of the many disparate systems they use or the lack of an automated process. To help make outreach more efficient, Dynamics CRM Marketing and Social Monitoring capabilities provide healthcare organizations with relevant role-based information to connect with patients, their families, the community, and physicians. Establish ongoing relationships with the people to increase their focus on health and wellness education, disease prevention, and overall patient well-being.